Celectory Privacy Policy
Effective date: 28th July 2026
 
1. Introduction
Celectory respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how Celectory collects, uses, stores and shares personal information when you:
visit the Celectory website;
create or use a Celectory account;
register as a Celebrant;
use Celectory as a Funeral Professional or funeral business;
submit or manage a booking;
contact Celectory;
subscribe to, purchase or enquire about Celectory services; or
otherwise interact with the Celectory platform.
This Privacy Policy should be read alongside the applicable Celectory User Agreements, our Cookie Policy and any other privacy information presented when personal information is collected.
 
2. Who We Are
Celectory is an online technology platform that facilitates availability searches and booking requests between Celebrants and Funeral Professionals.
 
Celectory is currently operated by: Tamed Sea Limited, trading as Celectory
 
Registered company name: Tamed Sea Limited
Trading name: Celectory
Company number: [11603506
Registered office: 20-22 Wenlock Road, London, Enland, N1 7GU
Email: contact@celectory.co.uk
Website: www.celectory.co.uk
 
For the purposes of UK data protection legislation, Tamed Sea Limited is the data controller responsible for the personal information described in this Privacy Policy.
References in this Privacy Policy to “Celectory”, “we”, “us” or “our” mean Tamed Sea Limited, trading as Celectory.
If responsibility for operating Celectory is transferred to a newly incorporated Celectory company, this Privacy Policy will be updated to identify the new legal entity and users will be notified where appropriate.
 
3. Our Role in Relation to Personal Information
Celectory is generally the data controller of personal information used to:

• create and administer user accounts;

• operate and secure the platform;

• facilitate booking requests;

• manage subscriptions and payments;

• provide support;

• communicate with users;

• improve the platform; and

• meet our legal and regulatory obligations.

 
Funeral Professionals and Celebrants may separately act as independent data controllers when they receive and use personal information for their own professional purposes, including arranging, preparing for or delivering a funeral service.
For example, once a Funeral Professional shares information with a Celebrant in connection with a booking, the Funeral Professional and Celebrant may each have their own responsibilities under data protection law.
Celectory is not responsible for the independent privacy practices of Funeral Professionals or Celebrants.
 
4. Personal Information We Collect
The information we collect depends on how you use Celectory.
 
4.1 Account and identity information
We may collect:

• your name;

• business or trading name;

• job title or professional role;

• username;

• account identifier;

• profile photograph;

• authentication and login information;

• age or confirmation that you are aged 18 or over; and

• identity verification information where reasonably required.

 
4.2 Contact information
We may collect:

• email address;

• telephone or mobile number;

• business address;

• registered office address; and

• communication preferences.

 
4.3 Celebrant profile information
Where you register as a Celebrant, we may collect:

• biography and professional description;

• geographical service areas;

• crematoriums, venues or locations covered;

• qualifications, training or professional memberships;

• experience and areas of specialism;

• languages spoken;

• availability and calendar information;

• profile photographs;

• insurance information;

• pricing information, where applicable;

• booking preferences;

• calendar connection information; and

• information you choose to make visible on your public or restricted profile.

 
4.4 Funeral Professional and business information
Where you use Celectory on behalf of a funeral business, we may collect:

• funeral business name;

• branch or office details;

• business contact information;

• your role and authority within the business;

• the names and details of authorised account users;

• booking history; and

• business preferences and service locations.

 
4.5 Booking information
We may collect information needed to create and manage a booking, including:

• funeral date and time;

• crematorium, cemetery, venue or service location;

• requested Celebrant;

• booking status;

• booking reference;

• service type;

• relevant instructions;

• communications relating to the booking;

• changes or cancellations; and

• records of booking acceptance or rejection.

Booking information may sometimes include personal information concerning family members, representatives, the deceased or other individuals connected with a funeral.
Users should only enter information that is reasonably necessary to facilitate and manage the booking.
 
4.6 Sensitive or special category information
Funeral arrangements may occasionally involve information concerning:

• religious or philosophical beliefs;

• health or disability;

• racial or ethnic origin;

• sexual orientation;

• family circumstances; or

• other sensitive personal matters.

Users must not upload or share sensitive information through Celectory unless it is genuinely necessary for arranging or delivering the relevant funeral service.
Where special category personal information is processed through the platform, the Funeral Professional or Celebrant submitting or using that information is responsible for ensuring that they have an appropriate lawful basis and special category condition for doing so.
Celectory will seek to minimise its use of special category personal information and will not use it for unrelated marketing or profiling.
 
4.7 Subscription and payment information
We may collect:

• subscription plan;

• billing address;

• payment status;

• transaction references;

• invoice information;

• VAT information;

• payment history; and

• limited payment method information provided by our payment processor.

Full card information will normally be collected and processed directly by our payment provider and may not be stored by Celectory.
 
4.8 Communications and support information
We may collect information contained in:

• emails;

• telephone calls;

• contact forms;

• support requests;

• complaints;

• feedback;

• surveys;

• WhatsApp or other approved business communications; and

• correspondence between users where the platform provides communication functionality.

 
4.9 Reviews and feedback
We may collect:

• ratings;

• reviews;

• comments;

• complaints;

• service feedback; and

• moderation records.

 
4.10 Technical and usage information
When you use our website or platform, we may collect:

• IP address;

• browser type and version;

• device type;

• operating system;

• time zone;

• approximate location derived from an IP address;

• login dates and times;

• pages or features viewed;

• booking and platform activity;

• error logs;

• security logs;

• cookie identifiers; and

• information about how you interact with the platform.

 
4.11 Information from third-party services
Where you choose to connect Celectory to another service, we may receive information from providers such as:

• calendar providers;

• payment processors;

• email and communications providers;

• booking platform providers;

• website hosting providers;

• analytics providers; and

• identity or business verification services.

The information received will depend on the service used and the permissions you grant.
 
5. How We Collect Personal Information
We may collect personal information:

• directly from you;

• from another authorised user within your business;

• from a Funeral Professional submitting a booking;

• from a Celebrant responding to or managing a booking;

• through your use of the website or platform;

• from connected calendar or software services;

• from payment providers;

• from publicly available business or professional sources;

• through cookies and similar technologies; and

• from professional advisers, suppliers or service providers.

Where information about a family member or another person is entered by a Funeral Professional or Celebrant, that user is responsible for ensuring that the information is entered lawfully and that the person has been provided with appropriate privacy information where required.
 
6. How We Use Personal Information
We may use personal information to:
 
6.1 Provide and operate the platform
This includes:

• registering and authenticating users;

• creating and maintaining accounts;

• displaying Celebrant profiles;

• displaying availability;

• enabling searches;

• sending booking requests;

• confirming, updating and recording bookings;

• facilitating communications;

• sending operational notifications; and

• providing customer support.

 
6.2 Manage subscriptions and payments
This includes:

• taking and recording subscription payments;

• issuing invoices;

• managing renewals;

• recovering overdue sums;

• maintaining financial records; and

• administering cancellations or refunds.

 
6.3 Maintain safety, integrity and security
This includes:

• verifying account activity;

• preventing fraud and misuse;

• identifying security incidents;

• investigating suspected breaches;

• enforcing our User Agreements;

• moderating content;

• maintaining audit logs; and

• protecting users, the public and the platform.

 
6.4 Communicate with users
This includes:

• answering enquiries;

• providing service updates;

• notifying users about bookings;

• explaining changes to the platform or terms;

• sending administrative communications;

• requesting feedback; and

• dealing with complaints.

 
6.5 Improve and develop Celectory
This includes:

• analysing platform usage;

• resolving technical problems;

• testing features;

• understanding user needs;

• improving booking workflows;

• developing new services; and

• producing aggregated or anonymised statistics.

 
6.6 Promote Celectory
Where permitted by law, we may use business contact details to:

• provide information about Celectory;

• send service announcements;

• share relevant product updates;

• invite participation in pilots, trials or events; and

• promote related Celectory services.

You may opt out of marketing communications at any time.
 
6.7 Comply with legal obligations
This includes:

• maintaining accounting and tax records;

• responding to lawful requests;

• complying with court orders;

• dealing with regulatory authorities;

• protecting legal rights;

• establishing, exercising or defending legal claims; and

• meeting applicable data protection, company and commercial obligations.

 
7. Our Lawful Bases for Processing
We rely on one or more of the following lawful bases.
 
7.1 Contract
We process personal information where necessary to:

• enter into a User Agreement with you;

• provide the platform and associated services;

• administer your account;

• process bookings;

• manage subscriptions; or

• take steps at your request before entering into a contract.

 
7.2 Legitimate interests
We may process personal information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
Our legitimate interests may include:

• operating and improving Celectory;

• securing the platform;

• preventing fraud and misuse;

• communicating with business users;

• maintaining business records;

• understanding how the platform is used;

• resolving disputes;

• developing our services; and

• promoting Celectory to relevant professional or business contacts.

Where we rely on legitimate interests, we will consider whether the processing is necessary, proportionate and reasonably expected.
 
7.3 Legal obligation
We process personal information where necessary to comply with legal or regulatory obligations.
 
7.4 Consent
We may rely on consent where:

• you choose to receive certain marketing communications;

• you authorise optional cookies or tracking technologies;

• you connect an optional third-party service; or

• consent is otherwise the most appropriate lawful basis.

You may withdraw consent at any time. Withdrawal will not affect processing already undertaken lawfully before consent was withdrawn.
 
7.5 Legal claims and substantial public interest
Where legally necessary, we may process information to establish, exercise or defend legal claims or under another condition permitted by data protection legislation.
 
8. Marketing Communications
We may send service-related communications where necessary to operate your account or provide the platform. These are not normally marketing messages and may include booking alerts, security notices, payment information and changes to our terms.
We may separately send marketing communications where permitted by law.
You can opt out of marketing by:

• selecting the unsubscribe option in a marketing email;

• changing your communication preferences, where available; or

• emailing contact@celectory.co.uk.

Opting out of marketing will not prevent us from sending essential administrative or transactional communications.
 
9. How We Share Personal Information
We may share personal information with the following categories of recipient.
 
9.1 Funeral Professionals and Celebrants
Information required to facilitate a booking may be shared between the Funeral Professional and the selected Celebrant.
This may include:

• names and contact details;

• professional profile information;

• availability;

• booking details;

• service information; and

• booking-related communications.

Users must only use this information for legitimate purposes connected with the booking or their professional relationship.
 
9.2 Technology and service providers
We may share information with suppliers that support the operation of Celectory, including providers of:

• booking platform technology;

• website hosting;

• cloud storage;

• email delivery;

• calendar synchronisation;

• payment processing;

• customer support;

• analytics;

• cybersecurity;

• document management; and

• business communications.

These providers may act as data processors under contract or, in some circumstances, as separate controllers.
 
9.3 Professional advisers
We may share information with:

• solicitors;

• accountants;

• insurers;

• auditors;

• consultants; and

• other professional advisers.

 
9.4 Legal and regulatory bodies
We may disclose information where reasonably necessary to:

• comply with the law;

• respond to a court order or lawful request;

• cooperate with regulators or law enforcement;

• prevent or investigate fraud;

• protect the rights or safety of Celectory, its users or others; or

• establish, exercise or defend legal claims.

 
9.5 Business transfers
If Celectory is sold, merged, reorganised or transfers some or all of its business or assets, personal information may be disclosed to prospective purchasers, investors or professional advisers and transferred as part of that transaction.
Any recipient will be required to respect the confidentiality and lawful use of the information.
 
10. Third-Party Platforms and Suppliers
Celectory uses carefully selected third-party service providers to operate and support the website, booking platform, payment systems, communications and related business functions.
Depending on the service concerned, these providers may act as:

• a data processor acting on Celectory’s instructions;

• an independent data controller for certain processing activities; or

• both a processor and an independent controller for different purposes.

The principal suppliers currently used by Celectory include the following.
 
10.1 SimplyBook.me
Celectory uses SimplyBook.me to provide elements of the booking platform, including:

• Celebrant profiles;

• availability management;

• booking requests;

• user accounts;

• booking administration;

• automated booking notifications; and

• related platform functionality.

Where SimplyBook.me processes personal information on Celectory’s instructions to provide the booking platform, it acts as a data processor and Celectory remains the data controller.
SimplyBook.me may act as an independent data controller for limited processing undertaken for its own purposes, including security, fraud prevention, legal compliance and administration of its own services.
Information processed through SimplyBook.me may include:

• names and contact details;

• user account information;

• Celebrant profiles;

• availability information;

• booking dates, times and locations;

• booking status;

• communications relating to bookings;

• technical information; and

• security and login information.

 
SimplyBook.me may process personal information outside the United Kingdom. Where this occurs, Celectory will rely on appropriate safeguards as described in Section 11 of this Privacy Policy.
 
10.2 Stripe
Celectory uses Stripe to process subscription payments and other payments connected with the Celectory service.
Stripe may process:

• payer names;

• billing addresses;

• email addresses;

• payment method information;

• transaction details;

• payment status;

• fraud-prevention information; and

• technical information relating to payment activity.

 
Stripe generally acts as an independent data controller for certain payment-processing, fraud-prevention, regulatory and compliance activities.
Stripe may also act as a data processor where it processes information solely on Celectory’s documented instructions.
Celectory does not normally receive or store complete payment-card details. These are collected and processed directly by Stripe.
Stripe may process personal information outside the United Kingdom. Appropriate transfer safeguards will be used where required.
 
10.3 Bluehost
Celectory uses Bluehost to provide website-hosting and related technical services.
Bluehost may process or store:

• website account information;

• contact-form submissions;

• website content;

• server logs;

• IP addresses;

• device and browser information;

• security information; and

• technical support information.

 
Where Bluehost hosts information on Celectory’s behalf, it generally acts as a data processor.
Bluehost or its associated service providers may process personal information outside the United Kingdom. Appropriate international-transfer safeguards will be used where required.
 
10.4 Cloudflare
Celectory uses Cloudflare to provide website security, performance, content delivery, domain and traffic-management services.
Cloudflare may process:

• IP addresses;

• device identifiers;

• browser information;

• website-request information;

• traffic data;

• security events;

• cookie identifiers; and

• technical logs.

 
Cloudflare may act as a data processor where it provides services on Celectory’s instructions.
Cloudflare may also act as an independent data controller for limited activities carried out for its own security, legal-compliance and service-management purposes.
Cloudflare operates a global network and may process personal information in countries outside the United Kingdom. Appropriate safeguards will be used where required.
 
10.5 Google Workspace
Celectory uses Google Workspace for business email, document storage, calendar functionality, administrative records and internal communications.
Google Workspace may process:

• names and email addresses;

• correspondence;

• attachments;

• documents;

• calendar information;

• business contact details;

• support information;

• login information; and

• technical and security data.

 
Where Google processes information to provide Google Workspace services on Celectory’s instructions, Google generally acts as a data processor.
Google may also act as an independent data controller for certain security, billing, legal-compliance and service-management activities.
Google and its associated service providers may process personal information outside the United Kingdom. Appropriate safeguards will be used where required.
 
10.6 Changes to Suppliers
Celectory may change, replace or add service providers as the platform develops.
Where a change materially affects how personal information is processed, this Privacy Policy will be updated and users will be notified where appropriate.
Further information about an individual supplier, including its role and applicable transfer safeguards, may be requested by emailing contact@celectory.co.uk.
 
11. International Transfers
Some of Celectory’s suppliers operate internationally or use systems located outside the United Kingdom.
This means personal information may be accessed, stored or processed in countries outside the United Kingdom, including countries whose data-protection laws may differ from UK law.
Where personal information is transferred outside the United Kingdom, Celectory will take reasonable steps to ensure that the transfer is lawful and appropriately protected.
Depending on the circumstances, these protections may include:

• transferring information to a country covered by UK adequacy regulations;

• relying on the UK International Data Transfer Agreement;

• relying on the UK Addendum to approved standard contractual clauses;

• using binding corporate rules;

• relying on another transfer mechanism permitted under UK data-protection law; and

• carrying out transfer-risk assessments where required.

 
Celectory will also take reasonable steps to ensure that its suppliers maintain appropriate technical, organisational and contractual safeguards.
Further information about the safeguards applying to a particular supplier may be requested by contacting contact@celectory.co.uk.
 
12. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, tax, security and dispute-resolution requirements.
Our indicative retention periods are:

• Account information: while the account remains active and normally for up to six years after closure where required for legal, contractual or dispute purposes.

• Booking records: normally for up to six years after the booking, unless a shorter or longer period is appropriate.

• Subscription and transaction records: normally for six years after the end of the relevant financial period or as otherwise required by tax and accounting law.

• Support and complaint records: normally for up to six years after the matter is resolved, depending on its nature.

• Marketing preferences and suppression records: for as long as necessary to respect your communication preferences.

• Technical and security logs: normally for a shorter period appropriate to operational and security needs, unless required for an investigation.

• Unsuccessful enquiries: normally for up to two years, unless there is a legitimate reason to retain them longer.

• Cookie and analytics information: for the period stated in our Cookie Policy or cookie management tool.

These periods are guidelines rather than absolute rules. We may retain information for longer where necessary to deal with a legal claim, complaint, investigation, safeguarding concern or legal obligation.
When information is no longer required, we will delete, anonymise or securely dispose of it.
 
13. Security
We use reasonable technical and organisational measures designed to protect personal information against:

• accidental or unlawful destruction;

• loss;

• alteration;

• unauthorised disclosure;

• unauthorised access; and

• misuse.

Measures may include:

• access controls;

• password protection;

• role-based permissions;

• secure hosting;

• encryption where appropriate;

• system monitoring;

• backups;

• supplier due diligence;

• staff or contractor confidentiality obligations; and

• incident response procedures.

No online service can guarantee absolute security. Users are responsible for protecting their login information, using strong passwords and notifying us promptly of suspected unauthorised access.
 
14. User Responsibilities
Funeral Professionals and Celebrants must:

• only enter personal information that is reasonably necessary;

• ensure information is accurate;

• keep account credentials secure;

• avoid entering unnecessary sensitive information;

• only use booking information for legitimate professional purposes;

• comply with applicable data protection legislation in relation to information they receive;

• securely delete information when it is no longer required; and

• promptly report suspected data breaches or misuse involving Celectory.

Users must not use contact or booking information obtained through Celectory for unrelated marketing, profiling, sale or disclosure.
 
15. Your Data Protection Rights
Depending on the circumstances, you may have the right to:
15.1 Access
Request confirmation of whether we process your personal information and obtain a copy of it.
 
15.2 Rectification
Ask us to correct inaccurate or incomplete personal information.
 
15.3 Erasure
Ask us to delete personal information where there is no lawful reason for us to continue retaining it.
This right is not absolute and may not apply where we need to retain information for legal, contractual or security reasons.
 
15.4 Restriction
Ask us to restrict how personal information is used in certain circumstances.
 
15.5 Objection
Object to processing based on legitimate interests.
You have an absolute right to object to the use of your personal information for direct marketing.
 
15.6 Data portability
Request certain personal information in a structured, commonly used and machine-readable format where the processing is based on consent or contract and carried out by automated means.
 
15.7 Withdraw consent
Withdraw consent where our processing is based on consent.
 
15.8 Automated decision-making
Ask for human intervention in relation to certain decisions made solely by automated means that have legal or similarly significant effects.
Celectory does not currently intend to make such decisions solely through automated processing.
 
16. Exercising Your Rights
To exercise a data protection right, contact:
Email: contact@celectory.co.uk
Address: 20-22 Wenlock Road, London, England N1 7GU
 
We may need to request information to confirm your identity.
We will normally respond within one month, although the period may be extended where permitted by law for particularly complex or numerous requests.
There is normally no charge for exercising your rights. We may charge a reasonable fee or refuse a request where it is manifestly unfounded or excessive, as permitted by law.
 
17. Complaints
Please contact us first if you have concerns about how we use your personal information.
You also have the right to complain to the UK supervisory authority:
Information Commissioner’s Office
The ICO’s contact details and complaints process are available through its official website.
If you are based outside the United Kingdom, you may also have the right to contact the data protection authority in your jurisdiction.
 
18. Cookies and Similar Technologies
Our website and platform may use cookies and similar technologies to:

• operate essential website and platform functions;

• keep users signed in;

• remember preferences;

• maintain security;

• understand platform usage;

• identify technical problems; and

• support analytics or marketing where permitted.

 
Cookies that are not strictly necessary will only be used where we have obtained any consent required by law.
Further details, including the cookies used, their purposes and how to change your preferences, should be provided in a separate Celectory Cookie Policy and cookie management tool.
 
19. Links to Other Websites
The Celectory website or platform may contain links to third-party websites or services.
Celectory does not control those third parties and is not responsible for their privacy practices. Users should review the privacy policy of each third-party service they visit or use.
 
20. Children
Celectory is a business-to-business platform and is not intended for use by children.
Users must be at least 18 years old to create an account.
Information concerning a child should only be entered in connection with a funeral booking where genuinely necessary, lawful and proportionate.
 
21. Information Concerning Deceased Persons
UK data protection legislation generally applies to information relating to identifiable living individuals rather than deceased persons.
However, funeral booking information may also identify or affect living family members and other individuals. We therefore expect all users to handle information concerning the deceased and bereaved families sensitively, confidentially and only for legitimate purposes.
 
22. Changes to This Privacy Policy
We may update this Privacy Policy to reflect:

• changes to the platform;

• changes to our suppliers or processing activities;

• legal or regulatory developments; or

• changes to our business.

The latest version will be published on the Celectory website.
Where changes are material, we may notify registered users by email, through the platform or by another appropriate method.
 
23. Contact Us
Questions, requests or complaints concerning this Privacy Policy or the use of personal information should be directed to:
Tamed Sea Ltd, trading as Celectory
Email: contact@celectory.co.uk
Website: www.celectory.co.uk
Registered office: 20-22 Wenlock Road, London, England, N1 7GU
Company number: 11603506